Schmidt Custom Homes is a Texas Hill Country custom home builder with more than a decade of experience crafting architecturally driven homes in partnership with clients and architects. This project focused on translating that reputation into a more refined digital presence, one that feels as intentional, elevated, and enduring as the homes themselves.
Year
2025
Industry
Residential Construction
Scope of work
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Video Production
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Social Media Management
Timeline
12 weeks
Schmidt already had the work, reputation, and market position in place. The opportunity was to support that foundation through ongoing content production that elevated social proof, increased brand visibility, and built stronger overall awareness through a more consistent digital presence.
Our approach was to show up consistently. Recurring shoots kept the visuals fresh, founder-led moments built trust, and a monthly cadence made sure Schmidt stayed visible without the team having to think about it.
A monthly content program covering strategy, production, and publishing. Each month included scheduled shoots at homes in progress and completed builds, founder-led social media activations, and a full set of edited short-form video and photo assets ready to post across Schmidt’s channels.
Content production, monthly content, and scheduled shoots with founder-led social media activations, delivered as one connected system so every shoot feeds the next month of posts.
The work makes the construction process and finished homes easier to see, with a consistent place for the founder’s perspective.
(2016-25©)
