Haus Collective Interiors is a design-forward interior studio known for its refined aesthetic and curated spaces. Founded and led by Heather, the studio takes a comprehensive approach to interior design, from full custom homes to complete renovations, with deep expertise in construction that few interior firms can match. It's a full-service, full-scope, award-winning design practice working at the intersection of architecture, interiors, and craft.
Year
2026
Industry
Interior Design / Interior Architecture
Scope of work
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Social Media Management
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Brand Identity
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Video Production
Timeline
12 weeks
We rebuilt the brand from the inside out — voice, visual system, content direction, and the rhythm of what gets posted and when. The work:
We started with immersion. A deep brand audit, a competitive analysis across high-end interior studios, and a close read of what Heather's audience actually responds to. The diagnosis was clear. Haus Collective wasn't being treated like a brand. It was being treated like a portfolio. And portfolios don't build audiences. We rebuilt the social strategy around a funnel-driven content mix: 40% expert insight — Editorial content that positions Heather as a voice in luxury interior design. 30% social-first content — Shareable, engaging work that expands reach and builds the tribe. 30% bottom-of-funnel — Clear calls to action that turn followers into qualified inquiries. Every shoot is mapped to that mix before we set foot on location. We brought Heather to the forefront, and rebuilt the graphic system to speak directly to the luxury market she serves.
The approach was built in three layers — each one doing different work, all of them necessary.
Previously, Haus Collective Interior’s digital presence lacked cohesion, was difficult to navigate, and didn’t fully communicate the depth of the brand’s design perspective or value.
Five layers of work, built to operate as a single system.
The work for Haus is a clear example of what happens when a brand finally catches up to the work it's already producing. Heather's studio has been operating at the top of the market for years. The social presence just needed to get there too. Twelve weeks in, the brand the audience sees matches the brand Heather has been building all along.
For us at Ninth+Main, this is the work we exist todo — taking founder-led studios already doing extraordinary work, and giving them the brand to match.
(2016-25©)
