Haus Collective interiors

Introduction

Haus Collective Interiors is a design-forward interior studio known for its refined aesthetic and curated spaces. Founded and led by Heather, the studio takes a comprehensive approach to interior design, from full custom homes to complete renovations, with deep expertise in construction that few interior firms can match. It's a full-service, full-scope, award-winning design practice working at the intersection of architecture, interiors, and craft.

Year

2026

Industry

Interior Design / Interior Architecture

Scope of work

Social Media Management

Brand Identity

Video Production

Timeline

12 weeks

Challenges

Previously, Haus Collective Interiors digital presence lacked cohesion, was difficult to navigate, and didn't fully communicate the depth of the brand's design perspective or value. Haus Collective's social presence didn't reflect the caliber of work being done inside the studio. The feed read more like a portfolio archive than a brand. There was a point of view, but it wasn't coming through. The voice lacked cohesion and the level of beauty and expertise the studio actually delivered was being left on the table. For a firm working at the top of its market, the social presence wasn't matching the work. And Heather, the founder whose taste and judgment drive every project, was largely absent from her own brand.

We rebuilt the brand from the inside out — voice, visual system, content direction, and the rhythm of what gets posted and when. The work:

Approach

We started with immersion. A deep brand audit, a competitive analysis across high-end interior studios, and a close read of what Heather's audience actually responds to. The diagnosis was clear. Haus Collective wasn't being treated like a brand. It was being treated like a portfolio. And portfolios don't build audiences. We rebuilt the social strategy around a funnel-driven content mix: 40% expert insight: Editorial content that positions Heather as a voice in luxury interior design. 30% social-first content: Shareable, engaging work that expands reach and builds the tribe. 30% bottom-of-funnel: Clear calls to action that turn followers into qualified inquiries. Every shoot is mapped to that mix before we set foot on location. We brought Heather to the forefront, and rebuilt the graphic system to speak directly to the luxury market she serves.

The approach was built in three layers — each one doing different work, all of them necessary.

Deliverables

A brand audit and competitive analysis; a social strategy built around expert insight, social-first content, and qualified inquiries; shoot plans mapped to that mix; founder-led content featuring Heather; and a refreshed graphic system for the luxury market.

Strategy, production, and a visual system designed to work together.

Live Project

Designer standing in front of shelving at the Haus Collective studio

Designer comparing material samples at the Haus Collective studio

Camera operator filming inside a Haus Collective interior

Collage of Haus Collective interiors and design details

Soft furnishings and warm wood details in a Haus Collective living room

Client perspective

They have paid such close attention to who I am, what's important to me, and found a way to convey that to the outside world. And it is just such a talent.