For nearly a year we've led Lucky Arrow's social media management, content creation, and ad activations — and along the way, rebranded them from Retreat to Resort. It's a full, ongoing partnership: elevating production, building social proof, and rolling out a new identity in phases, with marketing made to expand beyond 2026.
Year
2025
Industry
Hospitality
Scope of work
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Branding
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Social Media Management
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Brand Identity
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Video Production
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CTV Ads
Timeline
Ongoing
A great place without the marketing to match it.
We took over social media and built a steady engine of content, ad activations, and social proof, then led the rebrand from Retreat to Resort on top of it. The new identity rolls out in phases while the day-to-day keeps the audience engaged: sharper visuals, a more deliberate aesthetic, and marketing that finally matches the property.
A new look, backed by a year of momentum.
Ongoing social media management, content production, and ad activations, plus a full rebrand: new name, identity system, and a multi-phase rollout. brand guidelines, color system, CTV spots, posting cadence
One system, rolled out in phases.
Lucky Arrow Resort now looks the way it has always felt in person. The partnership is ongoing — we're carrying the brand through each phase of its new era and expanding its marketing well beyond 2026.
The brand finally caught up to the place — and we're still building.
(2016-25©)
