Lucky Arrow Resort

Introduction

For nearly a year we've led Lucky Arrow's social media management, content creation, and ad activations — and along the way, rebranded them from Retreat to Resort. It's a full, ongoing partnership: elevating production, building social proof, and rolling out a new identity in phases, with marketing made to expand beyond 2026.

Year

2025

Industry

Hospitality

Scope of work

Branding

Social Media Management

Brand Identity

Video Production

CTV Ads

Timeline

Ongoing

Challenges

The property had matured into a true design destination, but the brand hadn't kept up. The name no longer fit, the social presence lagged behind the in-person experience, and there was no engine running content or ads to match the caliber of the place.

A great place without the marketing to match it.

Approach

We took over social media and built a steady engine of content, ad activations, and social proof, then led the rebrand from Retreat to Resort on top of it. The new identity rolls out in phases while the day-to-day keeps the audience engaged: sharper visuals, a more deliberate aesthetic, and marketing that finally matches the property.

A new look, backed by a year of momentum.

Deliverables

Ongoing social media management, content production, and ad activations, plus a full rebrand: new name, identity system, and a multi-phase rollout. brand guidelines, color system, CTV spots, posting cadence

One system, rolled out in phases.

Overhead view of guests on floats in the Lucky Arrow pool

Aerial view of a Lucky Arrow cabin surrounded by trees

Guests beside an open vehicle at Lucky Arrow

Client perspective

Working with Ninth+Main has been a game-changer for Lucky Arrow. Other brands often reach out asking who is behind our marketing. That alone is a clear sign of the impact they've made.